The Process

Behind the solution.

Here’s a few things we’ve come to understand.


There is nothing more powerful than an idea.

Sometimes it comes with a glimpse of insight, or sometimes just from looking at the world in a new way. However, often the hardest part isn’t having an idea, but articulating it so that others see the world the way you do. I believe the most relatable and effective way to communicate ideas, big or small, is through telling a compelling story.


Life is cyclical.

It can be broken into experiences with beginnings, middles, and ends that we intake, assimilate, and imitate. We see a natural rise, sustainment, and fall to most things. It’s common threads, like plot, characters, context, diction, movement, and music; found woven into stories that tie us to them. Good stories captivate us and pull us into the experience that surrounds them.


A starting place.

My creative process begins in constructing a framework for a project, and setting goals to work towards. Curiosity and questions are important to me in understanding the core idea behind a goal, so I find myself going to great lengths to discover connections and patterns in the material that I am working with. A moment of clarity in finding an answer to a question is exhilarating, because profound understanding leads me with another piece of the larger solution.


Collaboration is key.

Experience is a raw material, rich with insight. I seek out collaborators within and outside of the process to gather feedback and input. I value guiding others to the same moment of clarity I had, because when people see the value behind an idea and help to develop it further they become a part of the story.


A solution.

I forge and create experiences. My creative process has been used in design, creating media, and choreography. It seeks to reveal truth in a way that connects people. It’s our experiences that bring us together, our stories. Let’s build one together.

The Work

The Story

The Process

Get Started

Whats New?

What the Bearkat Say?!

We were approached with the opportunity to help light the Sam Houston State University’s remake of “The Fox.”


ILLUMENATE was just selected for the 2013 Short Film Corner at the Cannes Film Festival in May.